Lights, Color, Action!

With the first feature film in color opening in 1934, the producers took "natural" colors from nature, and covered the sections of film with this color, instead of hand painting or dyeing the film strip. Color in films started appearing in the late 30's and early 40's, gradually instead of the more abrupt transition from silent films into films with sound. Then, the release of the home television set knocked the movie theatre off the charts almost instantaneously. Black and white TV was far preferred to even the most elaborate color movie in the theatre, but don't you worry... the theatres made a comeback after the hype of home TVs died down. Color TV recievers became available to the modern citizen in the early 1950s, but they were crazy expensive and very few broadcasts were actually available in color. The prices dropped in the 60's giving everyone a chance to own their own piece of history... a color TV set. 1963 marks the end of the black and white era, with a few exceptions to this rule, creative directors who just didnt seem to want to get with the program. During the latter third of the 20th century, things continued to develop along the lines of color tv, VHS became available for home movie viewing, and was the industry leader in movie preservation technology...until... dah dah da daaaaa! Digital media technology. In the beginning, the early 1990's, digital media wasn't much of an industry, with it still being in the inventive and production stages, and... the DVD was born.